“This was after Ford’s pioneering focus-group market research during 1954-55
determined that motorists planned to buy more cars “like” Buicks and Oldsmobiles
in the next few years. Up to that point, when a Ford customer “graduated” to a
medium price car it was much more often a GM make than a Mercury.
The Edsel was intended to reverse this trend.”
“The 1957 Chevrolet represents probably the greatest image turnaround
in American automotive history. Not so much in sales, for Chevy had often
been the country’s most popular make. But rather in image: up to 1954,
a six cylinder Chevrolet was the car your maiden aunt or grandmother
drove. For 1955, practically every kid in America wanted one.”
“Looking Backward, America’s Love Affair with the Station Wagon.”
Here is an attractively presented, full color paperback collection of tributes to some 26 classic American wagons. Spanning the years 1941 to 1992, it covers many iconic as well as some lesser-known examples of these practical and quintessentially American family cars. John Jordan’s beautiful photographs are accompanied by Will Bodine’s breezy text, covering some well known, (and not-so-well-known) facts about the cars many Baby Boomers grew up in. Some wagons included are 1941 Buick Special Estate, 1957 Chevrolet Nomad, 1958 Edsel Bermuda, and 1967 Oldsmobile Vista Cruiser.
Please ask for it at your favorite bookseller or order a copy below.
8 ½ x 11, color paperback 132 pages. $24.95 ISBN 978-0-692-59420-9
See below for full Table of Contents.Buy NOW
Table of Contents
1941 Buick Estate
1941 Chrysler Town & Country
1950 Oldsmobile 88
1951 Ford Country Squire
1955 Plymouth Savoy Suburban
1957 Buick Century Caballero
1957 Chevrolet Nomad
1957 Mercury Colony Park
1958 Chrysler Windsor
1958 Edsel Bermuda
1959 Dodge Sierra
1959 Plymouth Suburban
1961 Plymouth Suburban
1960 marked the year that all of the Detroit “Big Three” automakers finally introduced so-called compact cars in an effort to stem the rising popularity of small imported cars from Europe. For most of the 50’s an enthusiastic cadre of car nuts had been choosing imported sedans and sports cars over the rather large and cumbersome products of the domestic manufacturers. The imports’ zippy handling, fine fit-and-finish, low operating costs and their hard-to-define foreign “mystique” appealed to this young, well educated, primarily urban demographic group. Apart from the (Kenosha) Rambler and the (South Bend) Studebaker Lark, Detroit had very little to offer this expanding, influential group of buyers.
Of the new compacts, the Ford Falcon and Plymouth Valiant were decidedly conventional in their design and were little more than the traditional Detroit product shrunken about 25%. However, the Chevrolet Corvair was quite revolutionary, even more so since it came from General Motors, the largest, most conservative of the Big Three. For one thing, it had a rear mounted engine, just like the popular Volkswagen. And, like the VW, the Corvair engine was horizontally opposed and cooled by air, and both cars had their rear wheels independently suspended on swing axles.
The problem for General Motors was that such advanced technology was expensive both to develop and manufacture. The Falcon and Valiant, on the other hand, were inexpensive to produce, and could be offered for sale at attractively low prices. The only way to make the Corvair price competitive was to cut production costs wherever possible, and this turned out to be the interior. The bottom line 500 and top line 700 series Corvairs for 1960 had extremely plain, utilitarian accommodations. And while some customers liked the nimble handling and good snow traction that the rear engine provided, most buyers turned to the Falcon, which was better trimmed, and which set a record in ‘60 with the highest sales figures ever attained by a newly introduced nameplate. Clearly, something had to be done. So, late in the 1960 model year, a sporty, deluxe version of the new Corvair coupe called the Monza was unveiled. It featured new bucket front seats, a 4 speed floor shift, deluxe exterior and interior trim and wheel covers. It was an immediate hit. Still, Ford sold 466,000 Falcons that year compared to 250,000 Corvairs
The next year, a four-door station wagon body was made available for the 500 and 700 series. But the public continued to ignore the cheaper Corvairs in favor of the sporty Monzas. The wagons sold a meager 26,000 units for 1961.
A Monza wagon was finally introduced for 1962, but by then General Motors had hedged their bets by bringing out a virtual “Falcon clone” line of conventional compacts called the Chevy II. Barely 6,000 Corvair wagons were produced that year, 2,400 of them Monzas like our featured car. The Corvair wagons would be dropped for 1963.
Were the first generation of Corvairs unsafe, as Ralph Nader alleged in his famous book? Well, the car’s handling took a little getting used to. Like VW, the factory recommended that the front tires should carry rather low tire pressures-about 15 pounds-to help reduce the natural tendency of the tail-heavy rear end to swing-out (or “oversteer”) in a fast corner. Were an uninformed driver (or gas station attendant) ever to over-inflate the front tires, havoc could easily ensue. If the car was involved in a frontal crash, there wasn’t a lot of car mass ahead of the passenger compartment. One might say that the early Corvair gave new meaning to the phrase “caveat emptor.” In 1964, a front anti-roll bar was added, and the rear suspension got an additional compensator spring to reduce the swing axles’ propensity for jacking. These fixes greatly reduced the car’s handling foibles.
Ironically, the 1964 1/2 Ford Mustang did more damage to the Corvair than Nader. Lee Iaccoca, creator of the Mustang, later admitted that he was first alerted to the potential of the compact sporty car market by the success of those early Monzas.
1962 Chevrolet Corvair Monza
1962 Oldsmobile Super 88 Fiesta
1963 Rambler Ambassador
1964 Chrysler Town & Country
1965 Chrysler Town & Country
1965 Dodge Dart
1966 Mercury Colony Park
1967 Oldsmobile Vista Cruiser
1967 Chevrolet Caprice
1972 Ford Pinto Squire
1972 Oldsmobile Vista Cruiser
1992 Buick Roadmaster Estate
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He now lives in Palm Springs, California.
He had a varied professional career with many different positions, including hotel manager, marketing manager, chauffeur, bartender, cruise ship bar manager, and airport equipment mechanic.
He and Will Bodine met in the San Francisco classic car club circles and remet again years later in Palm Springs. John had been taking pictures of station wagons for several years and revisited the wagon book idea with Will.
“Looking Backward” is the result.
“ Looking Backward is wonderful storytelling. It’s not just the story of station wagons, but a story of America. The book’s evocative photos have movement, driving us back through time. And its anecdotes about the vehicles, the designers and the auto industry itself make for a fascinating read. Above all it is an American love story, rekindled through these pages. ”
— Hank Plante, Emmy Award-winning journalist
Looking Backward: America’s Love Affair with the Station Wagon
Will Bodine and John Jordan. Jordan-Bodine, $24.95 (125p) ISBN 978-0-692-59420-9
Former publisher sales rep Bodine and photographer Jordan celebrate the glories of the station wagon in this affectionate, informative pictorial history. Long before the arrival of SUVs, Bodine notes, automakers seduced the American driver with the comfort and convenience of family-sized automobiles. The authors trace the emergence of the station wagon, initially inspired by horse-drawn carriages, to the 1941 Buick Special Estate Wagon and the Chrysler Town & Country, and follow its evolution through the post-WWII boom that saw the introduction of the Oldsmobile 88 Station Wagon and the Ford Country Squire.
The authors celebrate the station wagon’s glory days—which they peg from 1955 to 1958—highlighting the 1955 Plymouth Savoy Suburban, 1957 Buick Century Caballero, and 1958 Edsel Bermuda. Bodine doesn’t shy away from pointing out design flaws of some of the cars, such as the first generation of the 1962 Chevrolet Convair Monza wagon, the handling of which was criticized by Ralph Nader in his book Unsafe at Any Speed. Sporting gorgeous color photographs on nearly every page, this well-researched tribute will charm nostalgic car enthusiasts. (BookLife)
Reviewed on: 09/10/2018